By the second or third person who copies and pastes it your beautiful signature design looks like it was made in Microsoft Word by a first grader (no offense to first graders). Fonts get changed, spacing gets messed up, graphics go missing, colors get off. The same thing happens when email signatures get copied and pasted. And the message you get at the end is rarely the same (or intelligible at all!). Remember that game as a kid? You say a message to the first person in line and each person whispers it down the line until it reaches the last kid. The problem with everyone copying the signature from person to person is that you start playing an advanced game of "telephone" with your email signature. The Destructive Copy and Paste Email Signature Telephone Game: New colors are introduced, fonts are huge, the logo has a funny shape behind it, they add their own witty quotes and all sorts of stuff that generally may reflect poorly on the whole company. The company has a marketing department for a reason, because when Jimmy or Sheryl is left in charge of their own email signature designs, they interpret the brand guidelines pretty "creatively". Leaving employees to create their own email signature is asking for trouble. Don't Let Employees Have Creative Say In Their Email Signature: Even though their company sends out thousands of email messages a month to customers and vendors! This is a platform that shouldn't be ignored! In my opinion an email signature is an easy win to make your company look more professional and drive important brand messaging and communication. It is funny to me that companies will spend tens (or hundreds) of thousands of dollars on advertising and technology, yet their email signature is still one of the last priorities. "I'm not sure if we have an official one, most people just copy it from the last person."."We don't have an official email signature, everybody does their own thing. As I have informally surveyed friends and family on how their companies handle the official email signature here is what I have heard from most people: Keeping a standard email signature consistent across your entire company may seem like it should be pretty easy, but it really isn't! Many companies simply don't consider it enough of a priority to enforce consistency company-wide.
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